by Sallie Ann Burnett, East Regional Director, Alliance for Innovation
Not Your Average Police Chief Recruitment Video
How embracing innovation and risk-taking paid off big for Hillsboro, Oregon
by City of Hillsboro, OR
It started with an idea to do something different – something you wouldn’t expect – in order to cut through the clutter, make an impact, and find the best fit for our community’s needs. In August 2013, the City of Hillsboro, Oregon created a unique and funny six-minute recruitment video designed to attract the right candidates as part of a national search for a new police chief. Not your average government or law enforcement recruitment video, this project was inspired by input from elected officials, employees and from community members who articulated what values they wanted reflected in Hillsboro’s next police chief. Through a combination of entertaining skits involving more than 20 Hillsboro police officers, along with two actors, we showcased Hillsboro, our Police Department’s connection to our growing community, our dedication to top-quality, professional public safety work, and our approachability. The video reflected our commitment to making the Hillsboro Police Department the best place to work by encouraging creative and visionary leadership and by maintaining a healthy sense of humor. Read more in the August Alliance Newsletter.
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