Clearly thought-out strategies to address both disasters and high profile media events help local government officials position themselves as calm in a crisis and let the public know they are in control of a situation. Yet too often, government officials do not prepare for a media onslaught and become reactive instead of proactive in managing a crisis. Elliot will review tips and techniques to respond to any crisis – officer involved shooting, natural disaster, or some phenomenal success in your community that catapults your organization into the public eye!

Speaker:

• Elliot Cohen, Director Communications, City West Palm Beach

Elliot Cohen is an award-winning marketing, earned media, PR, and crisis management strategist with 15+ years of both private and public sector experience. Currently serving as the Communications Director for the City of West Palm Beach, Elliot is a proven corporate internal & external communications expert particularly in the area of strategic communications and crisis management. He has worked with local governments, hospitals and law enforcement agencies developing their media and branding strategies and preparing them to respond in a crisis situation.